Political text Message Marketing

Political Text Message Marketing

With the rise in use of mobile phones, political text message marketing cannot be overlooked as an effective way to gain exposure in any political campaign. Political SMS campaigning is a big part of the future in politics.

According to CTIA -The Wireless Association, approximately 94% of Americans use cell phones, and they send billions of text messages every day. Texting began growing more popular as a way to reach voters who no longer have landlines and rely solely on their cell phones.

Text messages are instant and personal, reaching voters where phone calls do not. Both Democrats and Republicans have used text messaging to try to garner support from voters. Continue Reading

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