mobile marketing 101

What is Mobile Marketing – Here is your Crash Course

What is Mobile MarketingWho would have thought that smart phones and the mobile web would have such a dramatic impact on the world as we know it? Everything is changing because of these handheld communication devices, and businesses are scrambling to keep up with the rapid pace of evolution and innovation.

Perhaps the most difficult change that companies must grapple with is that of mobile marketing. While there was a time and a place when marketing sought to reach out to customers, mobile marketing is challenging businesses to engage. Making your business seen or heard is easy with mobile marketing (mobile phone users have them on their person 24 hours a day, 7 days a week), the hard part is keeping them interested. Continue Reading

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