How to Build a Mobile Website

by Michael Armstrong · 1 comment

Creating a Mobile Website for your Business is a Must

Building mobile websitesThere are a few possible ways for how to build a mobile website that will allow your business to reach the growing numbers of mobile internet users. Mobile web is expected to keep growing, with mobile device usage outpacing desktop usage, overtaking it by approximately 2013.

With facts like this, if your business does not have a mobile presence, now is a great time to get one. There are several ways to build a mobile website, and there are advantages and disadvantages to each one. This article will discuss the building of mobile websites, and hopefully help you decide the best way to get your business a presence on the mobile web.

Build it Yourself

Building a mobile website takes some knowledge of programming. With programming knowledge, you can more easily handle the design and the layout of your website and how you want it to look. Once a website is created, it needs to have a server to host it. The server helps manage the access to your website and the directing of traffic to either the desktop version or the mobile version.

A good way to accomplish this is to have a redirect feature that detects whether a visitor is using a desktop browser, which is larger, or a mobile web browser, which is much smaller. Depending on the browser size, the redirect feature will send the visitor to the proper page.

In most cases, a business owner will want their mobile website to be a smaller version of their desktop website. All visitors to your website, no matter if they are using a standard browser or a mobile browser, are looking for the same key pieces of information about your business.

They all want to know your address, hours, driving directions and how to contact you. When you simplify your mobile website, make sure it focuses on key information that customers want.

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Mobile Website Best Practices

Google has a list of Best Practices that are great for any business owner to keep in mind when they develop a mobile website. These Best Practices include keeping the navigation simple, the information quick and easy to access, and the website “thumb-friendly.”

It is obvious that if you have no programming knowledge, building your own mobile website becomes more difficult. In this case, it is wise to consider hiring an expert, outsource the mobile website development, or use online software to do a quick and easy conversion. All of these are great ways to accomplish the same task.

Hire a Pro to Build your Mobile Site OR Outsource your Mobile Website Design

Hiring a Pro is probably the least cost-effective way to develop and build a mobile website. You must spend time interviewing candidates and provide them the space and tools to get the job done. Outsourcing is a viable alternative to hiring in-house help.

With a place like oDesk, you can hire a contractor who will work from home, yet connect to you through the oDesk platform. This enables you to work with your contractor as if they were in-house, but without the extra overhead cost.

Online software lets you build a mobile website without programming knowledge. If you have a regular website that you are happy with, DudaMobile lets you take the regular website and convert it for mobile viewing with one simple click. DudaMobile offers this service for free. They also offer the option to do a more custom version of your mobile website and provide the software and tools you can use for a reasonable fee.

The time is fast approaching when your website will be accessed by more mobile users than desktop users. If your website is not optimized for mobile, your website will be annoying and frustrating for mobile users to access. Don’t lose customers to the competition; establish a mobile presence by building a mobile website for your business.

 

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{ 1 comment… read it below or add one }

Bobby Jenkins December 26, 2012 at 11:56 am

You have to compete in this day and age and all business can benefit from having a mobile site. It’s the wave of the future and the most common way that people view the web these days. If you don’t have a mobile site, you could be losing thousands in potential customer dollars.

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